Sep 18 2008

WHEN BIG ISN’T BETTER

Published by Jan at 2:06 pm under San Bernardino Mountains

It seemed bazaar that it came on September 11th, in light of what happened seven years before. This event did not have national significance or perhaps in a small way it did, as in the detail manifesting the greater picture.

 

Century-21 High Country in Lake Arrowhead sent an e-mail to all its employees and agents saying they were closing their doors for good in four days. That’s 45 agents and a dozen employees given four days notice.

 

Some say they saw signs of the impending closure months before, reduced sales trying to support local and national advertising and expansive office space.

 

The hardest part is for the clients: By law the Broker owns the listings. Will the clients see their agents maintain control? Who will handle escrows? Will commissions be paid?

 

In a down economy the big agencies are not all they are cracked up to be. Just look at Wall Street as financial giant crumble.

 

A flashy name will never replace “someone you can depend on.” And it has to be more than just an advertising slogan.

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