Jan Skrentny

This is remarkable because listings (representing a house for sale) are the lifeblood of real estate agents.

The owner is a woman on social security. She lost her husband to cancer two years ago. She has five dogs (four English bulldogs) that she loves and breeds. Her husband was an avid gardener but since his death she is having a hard time keeping up with the garden, the house, even the animals.

In this market a new listing has to be both well priced and well presented; there is too much competition for buyers to think “okay” is okay. I told the widow to make a plan to have the house and yard fixed up, the interior simplified, and an area developed for the dogs to reside when the house is being shown. I gave her the name of a trusted handyman who could help her do some of these things.

We developed a strategy so that by spring of next year the house will be ready for sale. The seller may have to spend some money to make the changes but it will greatly improve the sales potential of the house and the return on her investment will be rewarded many times over.

You only get one chance to make a good first impression – that’s especially true in this real estate market.

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